CONSUMERS

· 45 is the median age
· 71% college grads
· 84% are employed
· 66% HHI > $60k
· 60% own a home
· 46% live with partner
· 88% own a car
· 69% drink at bars & restaurants
· Spend $100 at bars & restaurants per week
· 67% are on Facebook
· Over twice as likely as national index to be professionals or managers
· Average household income over $85.4k
· Are 3.4 times more likely to have household income over $250k
· The 200 census showed gay men and lesbians living with partners in 99.3 percent of all S.S. counties
· Research shows 9 percent of urban populations are gay and lesbian
· Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers
· Gay and lesbian consumers purchase from company/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees
· Four times as likely to spend over $150 on long distance
· Twice as likely to spend $250 on cellular services
· Over 90% took a domestic trip this year
· 60% took a foreign trip in the last three years
· 65% identify themselves as having to have the “latest”
· 68% upgrade to a product’s latest model
· 77% “believe in indulging themselves”
· 57% “prefer to buy top of the line”

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